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Industry Spotlight: Meet Bethany Martin and Learn About the Future of the Skilled Trades

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  • Mar 15
  • 3 min read

Updated: Apr 7





In a world where college degrees often dominate career conversations, Bethany Martin of Shower Doors of Charlotte is proving that skilled trades offer just as much—if not more—opportunity for financial independence and professional fulfillment. With over 17 years in the construction industry, Bethany’s journey is a testament to the power of hands-on work and the value of trade skills in today’s economy.

Bethany specializes in custom shower enclosures, both residential and commercial. "We do one thing, and we do it well," she explained. Her company provides the final touch on remodels, ensuring that every shower enclosure is a seamless, polished addition to the project. But before she became an expert in glasswork, Bethany built an impressive foundation in construction.

A Foundation in Trades

Bethany’s passion for skilled labor started early. "My grandfather owned rental properties—111 of them," she recalled. Inspired by his work ethic, she followed in his footsteps, eventually managing 41 properties of her own. This hands-on experience gave her a deep understanding of construction, problem-solving, and project management—skills that are often overlooked in traditional education but are critical for success in the trades.

Despite earning a degree in marketing, Bethany gravitated back to the trades. "I love it because I get to focus on one thing instead of many things," she said, emphasizing the satisfaction that comes from mastering a specialized skill. Today, she not only manages projects but also steps in for installations when extra hands are needed.

The Importance of Trades Education

Bethany is a strong advocate for trade schools and workforce development. "Most kids have no clue about the trades," she said, explaining that practical skills are often missing from standard education. "I try to instill in my children the ability to fix something themselves."

Her concern is well-founded. A growing shortage of skilled labor is affecting industries nationwide. According to the Associated General Contractors of America, 80% of construction firms struggle to find qualified workers. This shortage is expected to grow as older tradespeople retire, leaving a significant skills gap.

Meet Bethany Martin from Shower Doors of Charlotte, a trades professional who turned her passion for craftsmanship into a thriving career! In this episode, Bethany shares her journey from growing up in a construction family to running a successful business specializing in high-end frameless shower enclosures.


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Bethany highlights an overlooked issue: basic measurement skills. "Have you found it hard to find someone who can read a tape measure?" she asked. "Lord, yes! It’s amazing." She recounted how some companies now produce "dummy tape measures" because many young workers aren’t taught how to use standard measurement tools. This lack of foundational skills hinders the ability to produce quality work and slows down productivity in the industry.

Encouraging Youth to Enter the Trades

For Bethany, the trades are not just about labor but about empowerment. "The only way we learn is by application. If you don’t do it, you won’t learn it," she emphasized. She encourages both men and women to explore careers in the skilled trades, noting that women bring a unique perspective. "There’s a special attention to detail that a lot of ladies bring. It adds greatness to the trades."

Bethany’s company, along with many others, is actively involved in workforce development, training new employees and mentoring those interested in learning the trade. "We are always open to training and bringing individuals into this industry because it’s a really fun one to be a part of."

The Future of Skilled Labor

Bethany’s story highlights the vast opportunities available in the trades. Organizations across the country are working to introduce students to trade careers through initiatives like vocational training programs, apprenticeships, and industry partnerships. Studies show that skilled trade workers can earn competitive salaries without the burden of student loan debt—an attractive prospect in today’s economy.

Bethany’s message is clear: "Just get out there and try it." The trades offer financial stability, career growth, and a sense of accomplishment that few other professions can match. Her journey serves as an inspiring example of what’s possible when passion meets skill.

For more information on workforce development and career opportunities in the trades, visit:


Cassy Sawyer from Ferguson Enterprises joins a live podcast at the monthly NARI meeting in Charlotte, NC on Halloween, 2024. She discussed careers for women in her industry.


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